Design systems
Foundations, tokens and multibrand component libraries, plus the governance and documentation that keep them alive.
VariablesTokensMultibrandDocumentationGovernance
Digital product design studio
Bringing calm to complexity.
Simple for the user, structured for the business. Design systems, UX/UI, motion and CRO for brands like Ahold Delhaize, Hunkemöller, Action and Basic-Fit.
Brands we've worked with
Hello, we're Kalmify
A calm studio for complex products
Kalmify is a digital product design studio from the Netherlands. The name comes from the founder's surname, and calm is what we bring to complexity: simple for the user, structured for the business. In practice: design systems, UX/UI, motion, CRO and taking a brand from offline to screen.
What we do
From design system to shipped product
UX & UI
Flows, interfaces and prototypes that stay simple to use and consistent at scale.
User flowsWireframingUsability testingResponsiveWCAG 2.2
CRO & data
Hypotheses, A/B tests and funnel analysis that turn insights into measurable improvements.
A/B testingKameleoonContentsquareFunnelsAnalysis
Motion, visual & branding
From logo and visual identity to the micro-interactions that make an interface feel alive.
BrandingTransitionsMicro-interactionsPrototypesIconography
How we work
Discover, define, develop, deliver.
Discover
- Research & discovery
Define
- Problem definition
Develop
- Ideation
- Wireframes & flows
- UI design
- Prototyping
- User testing
Deliver
- Validation
- Documentation
- Dev handoff
- Design system
- Ship & measure
Not always a strict order or starting point. Any phase can loop back, or ask for a different approach.
Our design principles
What makes an interface good
Consistency
Gives users predictable patterns to rely on, lowering cognitive load for a more seamless experience. It speeds up the work too, since reusable patterns mean fewer one-off decisions.
Feedback & motion
Feedback guides users and improves their experience. Motion adds visual cues that clarify actions and responses, making the interface easier to use.
Simplicity
Keeps only what a user actually needs, so the interface stays easy to digest. That makes the experience more intuitive and more pleasant.
Accessibility
Ensures everyone can use a product, regardless of ability. It goes beyond meeting WCAG standards, since many people deal with some form of disability.
Selected work
Some projects we've worked on.
Happy to talk about any of them properly if something catches your eye.
FAQ
Frequently asked
What does Kalmify actually do?
Digital product design: design systems, UX/UI, CRO and motion. From foundations and component libraries to flows, prototypes and the handover to developers. And branding, when a brand needs to go from offline to screen.
How can we work together?
Three ways, in practice. Embedded: we join your product team for a few months as design-system or UX/UI lead. Project: a defined scope with a clear outcome, such as a funnel redesign or a component library. Kickstart: foundations, tokens, core components and governance set up right, with your developers in the loop.
Remote or on-site?
Remote-first from the Amsterdam area. On-site in the Netherlands when it helps: kick-offs, workshops or sprint rituals.
How do you use AI in your work?
For design exploration, coded prototypes, data sensemaking and documentation. It speeds up the work, but it doesn't make the decisions. We review and finalise everything ourselves.
Do you work closely with developers?
Yes, that's half the job. Tokens, variables, naming conventions, acceptance criteria and QA against the design are part of every handover. GitHub, Storybook and Jira are familiar ground.
Which tools do you use?
Figma (and Figma Make), Token Studio, Storybook, GitHub, Claude Code, Contentsquare, Kameleoon, Lyssna, Lookback and Adobe Creative Cloud. And whatever your team already uses.
How do rates and contracts work?
Kalmify works on a contract basis, on an hourly or daily rate, for a fixed period or a fixed scope. Use the contact form and we'll share a proposal that fits.